The Performance Notebook
Teardowns of winning ads, true-ROAS math, India growth playbooks.
Why your Meta pixel is lying to you
Four in ten conversions never reach your pixel. Here's the math on where they go, what it does to your CAC — and how backend tracking gets them back.
TRUE ROAS · 8 MIN READ
Teardown: the ₹40L/month D2C ad that ran for 11 months
What a boring-looking static teaches about hooks that never fatigue.
Teardowns · 6 min
The ₹50k/month starter media plan for Indian D2C
Where the first rupee goes: Meta vs Google splits that survive iOS.
Playbooks · 9 min
Ship your first AI ad in 2 minutes
A walkthrough of Ad Studio's four steps, model picks included.
Product · 4 min
Hinglish hooks that beat English ads by 2.3×
Voice, script and caption patterns from 400 India-market UGC tests.
Playbooks · 7 min
Teardown: why this UGC ad's first 1.2 seconds do all the work
Frame-level retention analysis of a 4.1% CTR avatar ad.
Teardowns · 5 min
Let the automations babysit your budget
Rules that pause losers at 2am so you don't wake up to burnt spend.
Product · 5 minWatch every feature, torn down.
Real screen recordings — no cuts, no mockups. One film per feature.
Creative Analysis
Every ad scored — hooks, retention and CTR, down to the frame.
IntelligenceCompetitor Reasoning
Ask why a rival's ad works and get the reasoning, not just numbers.
IntelligenceImage Generation
Prompt to finished static — multi-model, with editable layers.
CreationAsk AI
Plain-language questions over your whole ad account.
IntelligenceAd Predictor
Score the next creative before you spend a rupee on it.
LearnPublish an Ad
Draft → review → schedule → live, without leaving the queue.
PublishAutomations
Rules and agents that watch spend daily and act while you sleep.
Learn